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White Day (March 14th)

Hello everyone! This is Iwase from sales!

March 14 is White Day.

White Day is the day when people who received chocolates and other gifts on Valentine’s Day return the favor.

Did you know that this White Day is a custom that originated in Japan?

Valentine’s Day is a day when lovers around the world enjoy a meal and give each other gifts.

By the way, it seems to be a uniquely Japanese custom for women to give chocolates to men.

In the 1970s, as the Japanese style of Valentine’s Day spread, more and more people began to give gifts in return, based on the Japanese sense that one should always return a gift when one receives one.

Therefore, the confectionery industry proposed marshmallows, candies, and cookies as gifts in return, which is said to be the origin of White Day.

In the beginning, there were various names and dates such as “Marshmallow Day” and “Candy Day,” but in 1980, the National Confectionery Industry Cooperative named March 14 “White Day” and it spread.

White is a symbol of purity and the fresh love of youth,” hence the name White Day (^_^)/.

Whether you received a Valentine or not, why not send a gift with a “thank you for everything” to your loved ones?

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